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Creating Exhibition Graphics

In the scheme of preparing for an exhibition, designing graphics for your pop up stand or banner display may not seem like the highest priority. But it can make or break the way your stand appears to potential customers, and therefore how successful the show is for your business. Here is some food for thought on creating great graphics:

1. Your headline: Keep your headline easy to read and digest. If there are too many words, people may not pause for long enough to read them.

2. Your images: Make sure they are high-quality and easy to decipher. The last thing you want is for people to be distracted by a confusing or fuzzy image!

3. Your message: It may be in your interest to use a message that is generic enough to be used at different shows, thus cutting out the cost of having new graphics printed every time.

4. Your design: See our 14th June blog post on ‘Design tips for your tradeshow graphics’ for some more hints on design. If in doubt, it is possible to hire a graphic designer for relatively low cost, and they have the benefit of experience in this field that you or your team may not.

It has been suggested that, on average, you have about 7-9 seconds to catch and hold the attention of potential visitors to your stand, so you need to make sure these seconds count!

Also remember that, in addition to the graphics for your actual stand, you may need to think about things like brochures, press releases, exhibitor profile information for show guides, and so on. You should take a streamlined approach to this – so where possible try to use the same graphics, colours, etc. you used for your stand. This will help people to become familiar with your brand and ensure that customers instantly recognise you.

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Exantia ClientsCanon | BAA | Sony | T-Mobile | Philips | Virgin | Trader Media Group | HSBC

Exantia are situated in East London, on the borders of Essex, and offer delivery of our high quality banner stands, popup stands, exhibition display acessories, replacement graphic panels, direct to board prints, and pvc banners throughout the UK, to the following UK cities and surrounding areas:

Aberdeen, Bangor, Bath, Belfast, Birmingham, Bradford, Brighton and Hove, Bristol, Cambridge, Canterbury, Cardiff, Carlisle, Chester, Chichester, City of London, Coventry, Derby, Dublin, Dundee, Durham, Edinburgh, Ely, Exeter, Glasgow, Gloucester, Hereford, Inverness, Kingston upon Hull, Lancaster, Leeds, Leicester, Lichfield, Lincoln, Lisburn, Liverpool, Londonderry, Manchester, Newcastle upon Tyne, Newport, Newry, Norwich, Nottingham, Oxford, Peterborough, Plymouth, Portsmouth, Preston, Ripon, Salford, Salisbury, Sheffield, Southampton, St Albans, St Davids, Stirling, Stoke-on-Trent, Sunderland, Swansea, Truro, Wakefield, Wells, Westminster, Winchester, Wolverhampton, Worcester, York.

Contact us now with your exhibition stand and other exhibition display requirements for a professional service and quality display.

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2009 EXANTIA DISPLAY SYSTEMS - www.exantia.co.uk