This week’s blog post focuses on the exhibition space itself, and offers some tips and ideas for ensuring that the limited space is put to the best possible use.
First of all, remember to bear in mind your business’s values when setting up your allocated space. For example, if one of your core company values is ‘simplicity’, your stand should probably be simple and clean without too much clutter, in order to reflect this. Literature racks can be a great way to display promotional materials without having to have them spread all over table tops or spilling onto the floor.
Similarly, pay due attention to your objectives for the exhibition. If your primary aim is to launch a new product, for instance, make sure you have enough space on your stand to allow effective display or demonstration of the product, and that customers can get close enough to see it clearly.
You should make sure that your stand is eye-catching and will capture the attention of your audience. As far as graphics go, pop up stands, banner stands and other displays can be a great way of brightening up your exhibition space and conveying your brand to customers. The type of display you can incorporate will of course depend on the size of the space you have, but a professionally-produced banner with careful consideration to your core values can do wonders for your reputation and image. (For tips on graphics design, see next week’s blog post.)
You could also try incorporating music or video. This can easily be done without the need for expensive sound systems – just a laptop running your company’s latest promotional video can add an extra dimension and draw people to your stand.
For more ideas on maximising your exhibition space, give us a call on 020 8507 1612.
